Google search goes mobile first - desktop database relegated

Adam Tinworth
Adam Tinworth

Google is going to make its forthcoming mobile search index its primary dataset:

Google is going to create a separate mobile index within months, one that will be the main or “primary” index that the search engine uses to respond to queries. A separate desktop index will be maintained, one that will not be as up-to-date as the mobile index.

While it’s not yet clear exactly what this means, we can infer that mobile-friendliness – already critical – is now de rigeur if you want to be found in search at all.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.