SEO
SEO: big changes are coming to nofollow - here's what you need to know
Google is making the first big change to "nofollow" in a decade and a half. Here's what you should know.
SEO
SEOs buying up defunct URLs linked to by major news sites
The black hat SEO business has a new trick - and publishers should be careful of their old links.
AMPs
Accelerated Mobile Pages: great for SEO, bad for control
John Gruber [http://daringfireball.net/linked/2016/10/21/google-amp], back in October: > Can someone explain to me why a website would publish AMP versions of their articles? They do load fast, which is a terrific user experience, but as far as I can see, sites that publish AMP
fake news
Fake news is just the tip of the propaganda iceberg
Fake news is Facebookās problem, right? Well, maybe itās a touch bigger than that. Maybe Google has the problem, too [https://www.theguardian.com/technology/2016/dec/04/google-democracy-truth-internet-search-facebook] : > Are Jews evil? Itās not a question Iāve ever thought of asking. I hadnāt gone
Google search goes mobile first - desktop database relegated
Google is going to make its forthcoming mobile search index its primary dataset [http://searchengineland.com/google-divide-index-giving-mobile-users-better-fresher-content-261037] : > Google is going to create a separate mobile index within months, one that will be the main or āprimaryā index that the search engine uses to respond to queries. A separate desktop
guido fawkes
Why does The Telegraph want social and search specialists?
Slightly baffling post on Guido today [http://order-order.com/2015/10/22/telegraph-hacks-fury-at-buzzfeed-isation-of-content/] : > The Telegraph has suffered an exodus of seasoned reporters yet there is good news on the horizon: the paper is hiring no fewer than five new āsocial media and search engine optimisationā staff. They will be
Buzzfeed
How Google helped Buzzfeed catch the social media bug
Thereās a rather famous graph of Buzzfeedās traffic kicking around. Iāve used it a bunch of times in lectures and training, and it looks like this: Thereās a crucial point where the Google referral traffic drops sharply for a while. Jonah Peretti, Buzzfeed founder and CEO,
algorithms
Facebook: pay for eyeballs or get social
The Facebook game has changed, and anyone who is surprised hasnāt been paying attention. Social@Ogilvy published research showing that the reach of posts from brand pages on Facebook has been plummeting [https://social.ogilvy.com/facebook-zero-considering-life-after-the-demise-of-organic-reach/] , something borne out by the couple of pages I have a hand
linking
Do you publish press releases? You need to know this…
Do you publish press releases on a section of your site? If so ā you need to nofollow those links [http://searchengineland.com/google-links-in-a-press-release-should-be-nofollowed-like-advertisements-168339] : > Throughout the video, John Mueller equated press releases to advertisements. It was specifically asked if all links in press releases need to be nofollowed or just
data
Facebook's dirty data
Interesting argument that Facebookās graph search is going to be inherently flawed, because Facebookās data is dirty [http://stevecheney.posterous.com/graph-searchs-false-promise-and-the-con-of-th] : > It turns out as much as half of the links between objects and interests contained in FB are dirtyāi.e. there is no true
analytics
Google Authorship, analytics and the personalisation of search
John PozadzidesĀ of Geekbrief.tv has spotted something interesting ā Google has started including authorship analytics in some peopleās Google+ pages [http://geekbeat.tv/google-rolls-out-authorship-analytics-to-google-users/]. Authorship, you might recall [http://www.onemanandhisblog.com/archives/2012/09/google_respects_your_authorship.html] , is the markup you can add to your webpages,
data
Google's trust deficit
Mark Wilson, summing up his thoughts [http://www.markwilson.co.uk/blog/2012/07/the-annotated-world-the-future-of-geospatial-technology-edparsons-at-digitalsurrey.htm?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+marksweblog+%28markwilson.it%29] on last weekās Digital Surrey Google Maps talk [http://www.onemanandhisblog.com/archives/2012/07/digital_surry_