search
SEO: big changes are coming to nofollow - here's what you need to know Paid Members Public
Google is making the first big change to "nofollow" in a decade and a half. Here's what you should know.
SEOs buying up defunct URLs linked to by major news sites Paid Members Public
The black hat SEO business has a new trick - and publishers should be careful of their old links.
Accelerated Mobile Pages: great for SEO, bad for control Paid Members Public
John Gruber [http://daringfireball.net/linked/2016/10/21/google-amp], back in October: > Can someone explain to me why a website would publish AMP versions of their articles? They do load fast, which is a terrific user experience, but as far as I can see, sites that publish AMP pages
Fake news is just the tip of the propaganda iceberg Paid Members Public
Fake news is Facebook’s problem, right? Well, maybe it’s a touch bigger than that. Maybe Google has the problem, too [https://www.theguardian.com/technology/2016/dec/04/google-democracy-truth-internet-search-facebook] : > Are Jews evil? It’s not a question I’ve ever thought of asking. I hadn’t gone looking
Google search goes mobile first - desktop database relegated Paid Members Public
Google is going to make its forthcoming mobile search index its primary dataset [http://searchengineland.com/google-divide-index-giving-mobile-users-better-fresher-content-261037] : > Google is going to create a separate mobile index within months, one that will be the main or “primary” index that the search engine uses to respond to queries. A separate desktop index
Why does The Telegraph want social and search specialists? Paid Members Public
Slightly baffling post on Guido today [http://order-order.com/2015/10/22/telegraph-hacks-fury-at-buzzfeed-isation-of-content/] : > The Telegraph has suffered an exodus of seasoned reporters yet there is good news on the horizon: the paper is hiring no fewer than five new “social media and search engine optimisation” staff. They will be working
How Google helped Buzzfeed catch the social media bug Paid Members Public
There’s a rather famous graph of Buzzfeed’s traffic kicking around. I’ve used it a bunch of times in lectures and training, and it looks like this: There’s a crucial point where the Google referral traffic drops sharply for a while. Jonah Peretti, Buzzfeed founder and CEO,
Facebook: pay for eyeballs or get social Paid Members Public
The Facebook game has changed, and anyone who is surprised hasn’t been paying attention. Social@Ogilvy published research showing that the reach of posts from brand pages on Facebook has been plummeting [https://social.ogilvy.com/facebook-zero-considering-life-after-the-demise-of-organic-reach/] , something borne out by the couple of pages I have a hand
