search

SEO: big changes are coming to nofollow - here's what you need to know Members Public

Google is making the first big change to "nofollow" in a decade and a half. Here's what you should know.

Adam Tinworth
Adam Tinworth
SEO

SEOs buying up defunct URLs linked to by major news sites Members Public

The black hat SEO business has a new trick - and publishers should be careful of their old links.

Adam Tinworth
Adam Tinworth
SEO

Accelerated Mobile Pages: great for SEO, bad for control Members Public

John Gruber [http://daringfireball.net/linked/2016/10/21/google-amp], back in October: > Can someone explain to me why a website would publish AMP versions of their articles? They do load fast, which is a terrific user experience, but as far as I can see, sites that publish AMP

Adam Tinworth
Adam Tinworth
AMPs

Fake news is just the tip of the propaganda iceberg Members Public

Fake news is Facebook’s problem, right? Well, maybe it’s a touch bigger than that. Maybe Google has the problem, too [https://www.theguardian.com/technology/2016/dec/04/google-democracy-truth-internet-search-facebook] : > Are Jews evil? It’s not a question I’ve ever thought of asking. I hadn’t gone

Adam Tinworth
Adam Tinworth
fake news

Google search goes mobile first - desktop database relegated Members Public

Google is going to make its forthcoming mobile search index its primary dataset [http://searchengineland.com/google-divide-index-giving-mobile-users-better-fresher-content-261037] : > Google is going to create a separate mobile index within months, one that will be the main or “primary” index that the search engine uses to respond to queries. A separate desktop

Adam Tinworth
Adam Tinworth
Google

Why does The Telegraph want social and search specialists? Members Public

Slightly baffling post on Guido today [http://order-order.com/2015/10/22/telegraph-hacks-fury-at-buzzfeed-isation-of-content/] : > The Telegraph has suffered an exodus of seasoned reporters yet there is good news on the horizon: the paper is hiring no fewer than five new “social media and search engine optimisation” staff. They will be

Adam Tinworth
Adam Tinworth
guido fawkes

How Google helped Buzzfeed catch the social media bug Members Public

There’s a rather famous graph of Buzzfeed’s traffic kicking around. I’ve used it a bunch of times in lectures and training, and it looks like this: There’s a crucial point where the Google referral traffic drops sharply for a while. Jonah Peretti, Buzzfeed founder and CEO,

Adam Tinworth
Adam Tinworth
Buzzfeed