News is going mobile - but how?

Adam Tinworth
Adam Tinworth

A selection of mobile phones of various vintages

Frédéric Filloux did a useful round-up of the current state of play of news on mobile devices. This is of particular note:

According to Flurry Analytics, apps now account for 86% of the time spent by mobile users vs. 14% for mobile sites (including web apps.) A year ago, the balance was 80% for apps and 20% for mobile web.

Of course, the problem is that the app use is, by and large, nothing to do with news. As I’m fond of saying, one of the challenges of mobile is that you’re competing with Angry Birds for people’s attention…

mobilemobile appsmobile strategysmartphones

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.