audience strategy
Digital News Report 2023: the social challenge for audience growth
2023’s Reuters Institute Digital News Report makes for grim reading. But, for the savvy, audience-centric journalist, there’s opportunity here, too.
Nic Newman
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digital news report
Digital News Report 2021: a good crisis for the media?
Four European journalists discuss the findings of the latest edition of the annual research into news, and how it compares with their own titles' pandemic experiences.
BBC
General Election 2019: the news media failed profoundly — but not in the way you think
Reuters Institute research shows that most of what we believe about the general public and politics news is wrong — and that we are profoundly failing to engage them.
podcasting
News podcasts: profitable and engaging — but have we got the format right?
New research from the Reuters Institute suggests that publishers are waking up to the opportunity for greater audience engagement through podcasting - but are they taking the right approach?
reuters institute
Digital News Report 2019 launch: connecting with readers and building trust in news
The annual Reuters Institute Digital News Report was published today — and a panel discussed the implications for journalism of its key findings. Here's my notes.
smart speakers
News on Smart Speakers: are voice interfaces viable for journalism?
Are smart speakers the next frontier for journalism - and is there any money to be made there? A panel of speakers at the March 2018 news:rewired explored the potential — and the challenges.
Nic Newman
Media Trends 2019: an earthquake in audience engagement, and openness to new business models
The 2019 edition of the Journalism, Media and Technology Trends and Predictions report finds an industry rethinking many of its assumptions about the way digital operates.
voice interfaces
Journalism on Smart Speakers: key findings from the Reuters Institute research
Nic Newman has dug into the use of smart speakers for news. There's a market there - but how big is it, and how fast will it grow?
Social Media
Social Media, chat apps and journalism: people's news discussions are becoming private, not public
Facebook is in decline and the chat apps are rising. But it's more than algorithm changes, but a shift in people's behavior - how do we adapt?