publishing strategy
The AI trap has closed around Apple. Don’t be next. Paid Members Public
Apple tried to make AI a personal answer engine. It failed. It's a warning to all businesses.
Case Studies: Media success in the AI era Paid Members Public
Some publications thrive by concentrating on content, others by harnessing AI. Learn from publications from the Racing Post to the Financial Times.
Monopolies, layoffs and writs: oh, my Paid Members Public
I thought August was meant to be a quiet month for news? I miss the silly season.
Lessons from award-winning newsletters Paid Members Public
What are the secrets of a good newsletter? What should you measure - and how much should you listen to your audience? Here’s some answers from the very best newsletter publishers.
Lessons from Newsletter-First Publications Paid Members Public
What can publishers learn about newsletter strategy from independent businesses that grew newsletter first? Notes from a panel discussion.
AI: The dangerous lure of the tech evangelist Paid Members Public
Yet again, the journalism business is dancing to the Tech Pied Piper's tune. Yet, even they don't know how the tune will end.
The second age of digital journalism is over Paid Members Public
Vice is the latest digital player to collapse. But the phoenix of the third era of digital media is being birthed in the ashes of the social web age.
News Roundup: De-politicising Threads and profitable Indies Paid Members Public
Another round-up of audience news, derived from my sessions with my Audience Strategy students at City, University of London.
