SEO
Posts about search engine optimisation
How to journalist better Paid Members Public
This issue guaranteed to be 100% Halloween free — unless you're really scared of AI content…
Dispatches from the SEO trenches Paid Members Public
A quick round-up of news for those of you battling with Google's ever-shifting algorithm. Are you a Google Entity yet?
So, blogs are dead are they? Paid Members Public
If you want to rank, get yourself a blog, it appears…
Cuttings #5: Ros Atkins explains my delay Paid Members Public
A (delayed) digest of reading about AI, SEO and the problems with newsroom objectivity around the conflict in the Middle East.
Cuttings #4: Vindicated! Paid Members Public
Twitter traffic is not what it's cracked up to be, AI Search will hit harder than people expect — and Mastodon turns out to be a bigger beast than thought.
Cuttings #2: the social media diaspora Paid Members Public
If you think that one site will replace Twitter or Facebook, I have some bad news. That's not the emerging dynamic…
The next few years will be a great time for journalism innovation Paid Members Public
With search and social media changing faster than ever before, it’s time for audience teams to get out of their comfort zone, and start experimenting.
The “Don’t Panic” edition Paid Members Public
Stressed by poor Google News traffic? Scared that Apple is coming for your newsletters and AI for your job? Relax. It's not as bad as people claim…
