AI
The AI pendulum keeps swinging
When will publisher learn that AI isn't a quick fix for cheap content? Plus changes at the BBC, an SEO apocalypse and more.
SEO
(115)Posts about search engine optimisation
Google seeks hidden gems, and YouTube polices AI
YouTube is policing AI, LinkedIn is getting personal — and so is Google?
Threads
How to accidentally create a competitor
What’s to stop a bunch of people you just laid off from launching a competitor? Almost nothing, it turns out…
TikTok hides the money
Plus AI is polluting search already, and the industry jobs bloodbath continues.
Journalism
How to journalist better
This issue guaranteed to be 100% Halloween free — unless you're really scared of AI content…
SEO
Dispatches from the SEO trenches
A quick round-up of news for those of you battling with Google's ever-shifting algorithm. Are you a Google Entity yet?
Cuttings #5: Ros Atkins explains my delay
A (delayed) digest of reading about AI, SEO and the problems with newsroom objectivity around the conflict in the Middle East.
Cuttings #4: Vindicated!
Twitter traffic is not what it's cracked up to be, AI Search will hit harder than people expect — and Mastodon turns out to be a bigger beast than thought.