technical tips
Writing headlines for search: the latest changes
Google's been messing around with how it displays headlines in search results. Here's what you need to know.
SEO
Posts about search engine optimisation
links
Lunchtime links: subs, Google News and the problem with Wikipedia
It must be the silly season. LinkedIn is getting into subs? Plus some useful stuff on Google News and a critical look at the media/Wikipedia intersection
audience development
Why audience strategy is vital for any publisher
Does SEO matter? Why should we have a social strategy? What's this fuss about newsletters? Inquire within on all these questions…
SEO
The big shift in SEO
Search has changed more in the last few years than in the previous decade. It's time to shift your thinking.
audience engagement
A feast of audience engagement reading
Now just watch me justify that headline in the first par…
Morning Conference emails
Google's shift towards quality (again)
If you want affiliate revenue, you need to actually do the work…
Morning Conference emails
Morning Conference: The Recirculation System
Some useful insights about moving readers around yoru site, another notable Google update, and more…
SEO
Morning Conference: Core Web Vitals are coming for your search traffic
A major change is coming to SEO from next month. Plus a few Clubhouse links.
Morning Conference emails
Morning Conference: avoid this SEO trap
The linkbuilder's seduction your should avoid, more on Twitter toxicity and why we should think more about borders.
Morning Conference emails
Morning Conference: Freelance support, SEO updates and yet more on Substack
There's bound to be something useful for you in today's rich buffet of links…
X (Twitter)
Social & Digital coffee break: 3 stories in 3 sentences
Because your time is precious, and I respect it, dammit.
SEO
Why Google's Core Web Vitals update is going to hit medium-sized publishers hard
Major changes are coming to Google next year - and the technical burden of them are likely to fall disproportionatly on the middle rank of publishers.