Social Media
Posts about social media platforms, how to use them and techniques for getting the best results.
A bad social media workman is scared of his tools Paid Members Public
This visualisation of social media marketing tools has been doing the rounds of late: [http://www.onemanandhisblog.com/archives/assets_c/2012/05/buddy-media-social-marketing-2492.html] I found iton Business Insider [http://www.businessinsider.com/social-media-marketing-landscape-complicated-2012-5] . It was created byBuddyMedia [http://www.buddymedia.com/] The general reaction has been something along
Social Media is... Paid Members Public
Well, it got me through the mid-afternoon lull…[via [The Next Web](http://feedproxy.google.com/~r/TheNextWeb/~3/Fzyubl-vs54/)]
The danger of understanding social media through the lens of old media Paid Members Public
[https://i2.wp.com/www.onemanandhisblog.com/content/images/2012/03/6042197068_41afe7f813_b.jpg] Back when I started training journalists in blogging (which must be close on seven years ago now…) I noted a tendency for them to try and understand blogging in terms of concepts they already knew.
Brace yourselves for Social Media Optimisation Paid Members Public
This post by Sarah Marshal from the Guardian Changing Media Summit [http://blogs.journalism.co.uk/2012/03/21/social-predicted-to-overtake-search-as-guardian-traffic-driver/] makes interesting reading in conjunction with my post yesterday [http://www.onemanandhisblog.com/archives/2012/03/google_targets_seo_over-optimisation_-_s.html] : > Six months ago months ago Google
The myth of the influencer Paid Members Public
So, to reach the public through social media, you target influencers, right? Wrong [http://adage.com/article/digitalnext/content-shared-close-friends-influencers/233147/] : > Our data show that online sharing, even at viral scale, takes place through many small groups, not via the single status post or tweet of a few influencers. While
5 thoughts about Social Media Week London Paid Members Public
This post has lurked in the drafts folder of MarsEdit for the last couple of weeks because, well, my current state of under-employment is making me more nervous than normal of offending people. But if there’s one thing the last six weeks or so has taught me, there’s
Influential or just noisy? Paid Members Public
Given that I spent most of social media week hammering at the keyboard of my MacBook [http://www.onemanandhisblog.com/archives/2012/02/like_minds_at_social_media_week_london.html] , bashing out liveblogs for the good people at Like Minds [http://wearelikeminds.com/], I’m faintly surprised to discover
The sad and dolorous fate of "engagement" Paid Members Public
The word "engagement" has been hollowed out by the social media gurus who have no concept of its sophistication.