substack

Posts about the newsletter platform that’s slowly pivoting towards a member-publishing aggregator.

A blue butterfly escapes the flames of a burning platform

The Bluesky explosion and the Substack trap Members Public

The Twitter offshoot is edging towards becoming an X replacement — and two old school web thinkers critique Substack

Adam Tinworth
Adam Tinworth
Bluesky
A ghost reads a local newspaper, under a bell, inside a victorian mill.

The Mill, The Bell, the Ghost and the future of local news Members Public

Mill Media's latest site eschews Substack for Ghost. That's great: the web/newsletter/subscriptions space needs competition, and a choice of platforms for publishers.

Adam Tinworth
Adam Tinworth
Local News
The Google logo on a naughty step

Google is on the naughty step Members Public

Its search engine is a monopoly — and Google is guilty of abusing that.

Adam Tinworth
Adam Tinworth
Google

News Roundup: De-politicising Threads and profitable Indies Members Public

Another round-up of audience news, derived from my sessions with my Audience Strategy students at City, University of London.

Adam Tinworth
Adam Tinworth
Social Media
Substack faces an unprecedented storm of criticism

Substack really has a Nazi problem now Members Public

In the couple of months since an Atlantic piece suggested Substack has a Nazi problem, the normally PR-savvy newsletter company has dropped the ball repeatedly. And both publishers and subscribers are quitting.

Adam Tinworth
Adam Tinworth
substack
An annoyed email.

Why I don't read the Press Gazette newsletter now Members Public

The problem with playing the platform game, even if it's a newsletter platform. And another reason to mistrust AI…

Adam Tinworth
Adam Tinworth
substack
LinkedIn really wants to explore synergies and make connections with news folks

LinkedIn wants to connect with you, news Members Public

Plus Meta stitches Threads into Facebook, and Substack works around Musk’s headlines ban.

Adam Tinworth
Adam Tinworth
LinkedIn
A writer buried in notes on all sides

Some notes on Substack Notes Members Public

Who is the new Substack feature serving? Plus the final nail in the coffin of the keyword from Google.

Adam Tinworth
Adam Tinworth
Social Media