A River Runs Around It: The Future of the Quaggy

Adam Tinworth
Adam Tinworth

Ladies and gentlemen, please take a look at this picture:

Quaggy Sign

This is a new sign that has recently appeared near Lewisham station. It talks about the river Quaggy, which you can just about see at the bottom left of the picture. This river, once the heart of Lewisham’s life, has been relegated to a concrete and brick funnel of water skirting around Lewisham town centre. The Qwaggy Waterways Action Group (QWAG) want to do something about this. This sign is just the first step in a campaign to reopen the river for public use and enjoyment, or so the sign says. It encourages us to head to this website for more information. Go ahead and have a look. I’ll still be here when you get back.

Do you see the problem? No? Go back and have another look. See the bit, down the page a bit, listing future meeting in 2001. Oh dear.

What a way to blow the publicity your brand new sign is generating.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.