Content & Walled Gardens

Adam Tinworth
Adam Tinworth

Mr Betteridge opines that publishers should stop putting their content into walled gardens, and make them easily accessible.

The magazine I work for has an extensive website, all behind a pay barrier. It’s doing pretty well for itself and has landed a couple of awards. I don’t think a specialist buisiness publishing site is looking for random Google visits, though.

Horses for courses.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.