Budapest: the changing city

Adam Tinworth
Adam Tinworth

By the river in BudapestI first visited Budapest some five years ago. Like this visit, it was a brief, two day stay on business. By coincidence I stayed in the same hotel both times, and the walkway between the river and the hotel became something of a marker for the progress in the city in that half decade. That walk, photographed last week, is on the right. (Click on image for a larger version.)

Back in 1999, the city was in the throes of opening itself up to outside investment for the first time. Human nature being what it is, the locals found every possible means of extracting money from people. I first became aware of this while flicking through the hotel magazine, and finding the back half of it stuffed with extremely unsubtle adverts for prostitutes.

The prevalence of the city’s sex trade became obvious at the end of my first day there, when another journalist and I excused ourselves from post-dinner drinks in a restaurant in the city centre and walked along the river back to the hotel. Every five yards down that walk, we were propositioned. I was shocked, embarrassed and angered in turn. (I was much more callow five years ago than I am now.) The journalist walking with me, a man well into his middle age, was delighted and then disappointed, when he realised that he’d brought precious little money with him. It was just as well. Bringing back an STD as a souvenir of a work trip is almost certainly no fun at all.

Five years on, the scene had changed. The whoreverts had disappeared from the hotel magazine, and in all the city literature I could find, bar that given out by taxi touts at the airport and the official welcome pack from the city we got in our delegate bags. Clearly, the market has evolved. Minimise the street tarts, and target the wealthy businessmen who catch taxis and attend conferences. The evening certainly reinforced that impression. I sat outside the hotel, happily enjoying a beer in the surprisingly mild evening air, and noticed that there wasn’t a single prostitute in sight. In an hour’s observation, the only vaguely suspicious types were a couple of (fully-dresssed) young women who were lingering outside the hotel to the mixed amusement and annoyance of the doormen.

Five years. Long enough to gentrify the sex trade.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.