The iPod: great future or terminal decline?

Adam Tinworth
Adam Tinworth

Compare and contrast:

The iPod Juggernaut

The iPod is dying and will die in 2006

While there’s much to quibble with in the second article*, it’s still an interesting exercise in perspective, and looking outside a niche.

*For instance, just because a phone ships with MP3 playing capacity, doesn’t mean it’ll be used, whereas an MP3 player is going to be used to play audio files, by default. Thus, the comparison isn’t like-with-like. There may be 90m musicphones out there, but how many are being used for music?

Technorati Tags: ipod, [mobile phones]( phones), music, technology

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.