Tony Blair Podcasts

06 Jul 2006

Well, well, well. Everyone’s favourite outgoing Prime Minister has started podcasting via his constituency’s local paper, the Northern Echo.

Sadly, it’s a one-off effort, marking the launch of the paper’s podcasting efforts, which aren’t live just yet.

“Community” and ”Audience” are not synonyms. If you want to turn the latter into the former, there are some key skills you need.

Three fabulous podcast episodes that are well worth your time.

The crumbling edifice of traditional media means the growth of emerging media is more important than ever.

And an audience is not a tribal fanbase.

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