Will today's teenagers be reading tomorrow's magazines?

Adam Tinworth
Adam Tinworth

Here’s a post from YPulse, a blog which tracks the interests of Generation Y, which should send chills down the expensive suit-clad backs of magazine publishers everywhere:

Media for the Next Generation:

I was pretty surprised when I received an alert that Teen People was going out of print, just as I was when the news about Elle Girl dropped weeks ago. Surprised yet not so surprised once I thought about it. This must have sent chills down the spines of staffers at Seventeen, CosmoGirl, Teen Vogue, etc. The writing has been on the wall for some time in terms print magazines and this generation of �totally wired� teenagers. Go digital. Go mobile

Teenagers are only reading magazines with an online presence. And sometimes not even then.

What does that mean for us in business publishing when they enter the workplace? It means we had better be ready for them.

Technorati Tags: journalism, magazines, media, publishing, teenagers

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.