[First, it was retailers. Then, it was publishers. Now, it’s the turn of marketers.](http://feeds.feedburner.com/~r/typepad/Mzhx/~3/154560631/first-it-was-re.html)
Some thoughts on what advertising needs to do to survive.
Adam has been a blogger for over 15 years, and a journalist for more than 20. He currently works as a consultant and trainer, helping people do better online journalism.
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