links for 2007-09-12
-
[First, it was retailers. Then, it was publishers. Now, it’s the turn of marketers.](http://feeds.feedburner.com/~r/typepad/Mzhx/~3/154560631/first-it-was-re.html)Some thoughts on what advertising needs to do to survive.
“Community” and ”Audience” are not synonyms. If you want to turn the latter into the former, there are some key skills you need.
Three fabulous podcast episodes that are well worth your time.
The crumbling edifice of traditional media means the growth of emerging media is more important than ever.
And an audience is not a tribal fanbase.