There is no British Blogosphere

Adam Tinworth
Adam Tinworth


A question:

It’s been an interesting week for the British blogosphere. A week that
has raised the question of whether there even is such a thing.

The answer is twofold. The first is that the internet, by its nature, breaks down geographical barriers, which gain less relevance in blogging communities. I consider myself part of a journalistic blogging sphere, not a UK journalistic blogosphere.

The second is that the idea of “a blogosphere” is a blind alley. Everyway you define it, by subject, by links, by geography, you find yourself with multipl, over=lapping and ever-shifting blogspheres. To even talk of *the *blogosphere is a lazy shorthand for a much more complex idea.


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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.