> PPS: Note to print journalists like [Rafael Behr](http://commentisfree.guardian.co.uk/rafael_behr/2008/02/backpackers_bullies_and_intern.html) deigning to comment on the Internet — nothing makes you look more clueless and out-of-touch than when you refer to a **post** as a “blog.” Ectomo is a (we)blog. The article you are reading now is a post. This is not difficult to comprehend.
Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.
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