[» Twitter, Facebook and the rest – why you have to play around just to keep up – cruel to be kind](http://crueltobekind.org/twitter-facebook-and-the-rest-why-you-have-to-play-around-just-to-keep-up-578)
"The new motto should be: “Get playful, get experimental – or stay behind.” and applies especially to companies and organisations." Ooooooh, yes.
(tags: [twitter](http://delicious.com/adders/twitter) [facebook](http://delicious.com/adders/facebook) [socialmedia](http://delicious.com/adders/socialmedia) [change](http://delicious.com/adders/change) [business](http://delicious.com/adders/business))
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