Evolving News Online

Adam Tinworth
Adam Tinworth

OK. Saturday morning task for those of you really interested in the future of online journalism. Grab a nice, strong mug of coffee (or other suitable beverage) and sit down to read this:

By and large, news websites still reflect their print heritage. They make the classic mistake of rigidly reflecting their own structure while ignoring the semantic connections that cross desks and departments. Most news web site interfaces obscure the vast amounts of information we produce as journalists. Good interfaces go beyond design and search to issues of information architecture, user experience and discovery.

It’s not light-weight reading by any means, but it strikes at the heart of the issues that most online publishers aren’t yet addressing.


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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.