Sometimes, a good graphic says all that needs to be said:
Loads more data on PaidContent UK, plenty of good analysis on PDA and some related thoughts on the problems with content charging on Strange Attractor, if you don’t feel that the graphic does all the work. 🙂
The media industry has been trapped in digital disruption for two decades. AI is only going to accelerate that change. Buckle up.
In amongst the relentless self-promotion, there are gems of wisdom to be found in LinkedIn…
The era of incremental media change is over, and the emerging media tsunami is upon us. It's exponential all the way from here on out.
Yes, being left behind is a risk. But so is destroying audience trust while leaving ourselves in hock to toxic companies.