When Social Media Goes Wrong

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Life is not a football game

Life is not a football game

And an audience is not a tribal fanbase.

An AI-generated image of a 100% human content sticker on a magazine

The real AI Opportunity

In the rush to “keep up” with emerging technology, some publishers are missing the real opportunity

Illustration of a 1970s British newsreader in a brown suit reading papers at a desk. The background features the text "AUDIENCE UPDATE" in a retro font, flanked by a globe and plants.

Navigating the shifting sands of audience strategy

A round-up of stories to inform your work - and a pledge to stay reverse centaur-free. Really.

The Top 10 posts on OM&HB in 2025

What caught your eye and kept you reading in 2025?