The APA has published a write-up of the event I spoke at last week:
Adam Tinworth, Editorial Development Manager for Reed Business Information, on the other hand, made a great case for the importance of blogs ‘even if they are not seen as that trendy anymore, it is one of the most important hubs to run your brand’s marketing activity through.
Fairly sure I didn’t say “hubs to run your brand’s marketing activity”, as that really doesn’t sound like me, but the general gist is correct. I’ll try to find the time to expound on that a little more tomorrow – but don’t hold me to that. 😉