Why future media businesses might not look like current ones #1

Of note:

Parenting site Mumsnet has launched a network of blogs by writers including high-profile names and parents. The Mumsnet Bloggers Network will provide bloggers with exposure to its members. Revenue from advertising will be split between the blogger and Mumsnet, based on how many page views each blog generates.

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p style=”text-align: right;”>Reporting by Charlotte McEleny for New Media Age

You can see more detail at the Mumsnet site. Rival site Netmums has something similar.

These don’t look much like the parenting magazines of old, do they?