Diet time for web pages…

Adam Tinworth
Adam Tinworth

While most of us pack on the pounds over Christmas, it appears that web pages have been doing it all year long:

The HTTP Archive charted the growth of the average web page and found that average web pages have grown from 726 KB a year ago to 965 KB now. The 33 percent jump is due in large part to more images and third-party scripts like ads and analytics. Javascript content, spurred on by the rise of HTML5, has grown over the last year by 44.7 percent, according to analysis by Royal Pingdom.

There’s an argument that, as bandwidth grows, this is fine. But I think the rapid growth of mobile browsing more than outweighs that.

New Year diets all around…

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.