Think about reader quality, not content quantity

Kevin Anderson refutes the “content quantity is king” blog post I wrote about earlier:

However, it’s important to remember that volume of content is not the same as commercial success. The figures are a couple of years out-of-date (2010 data), but Ken Doctor looked at the average revenue per user (ARPU) of the New York Times and the Huffington Post. In it, he found that each of the 48m global unique users at the New York Times was worth $3.54 versus 96 cents for each of the Huffington Post’s 31 m users. It would be very interesting to see the ARPU for the New York Times with its paid content strategy now firmly in place.