However, it’s important to remember that volume of content is not the same as commercial success. The figures are a couple of years out-of-date (2010 data), but Ken Doctor looked at the average revenue per user (ARPU) of the New York Times and the Huffington Post. In it, he found that each of the 48m global unique users at the New York Times was worth $3.54 versus 96 cents for each of the Huffington Post’s 31 m users. It would be very interesting to see the ARPU for the New York Times with its paid content strategy now firmly in place.
Think about reader quality, not content quantity
Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.