Where corporate innovation dies

Adam Tinworth
Adam Tinworth

Why big companies can’t innovate:

Big companies have plenty of great ideas, but they do not innovate because they need a whole hierarchy of people to agree that a new idea is good in order to pursue it. If one smart person figures out something wrong with an idea — often to show off or to consolidate power — that’s usually enough to kill it.

Corporate committees are where company-saving ideas go to die.

corporate lifeinnovation

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Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.

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