The irresistible rise of vertical video
Maybe I am finally getting old, but this change depresses me:
According to several app makers and media companies, many of the world’s video consumers don’t seem to think vertical videos are wrong — in fact, a lot of us prefer them. There is a simple explanation for the dawning preference. According to the venture capitalist Mary Meeker, we now collectively spend about 30 percent of our screen time with devices that are best held vertically, like smartphones and tablets. That time spent is growing quickly, and on tall screens, vertical videos simply look and work better than those shot “correctly.”
Yes, vertical video maybe actually be in the ascendency.
One last time, let’s enjoy this before it becomes irrelevant:
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