vertical video

A horror image of people being zombified by a phone with TikTok on the screen.

Avoiding the TikTok trap Members Public

TikTok is both a necessity to reaching younger audiences, and a platform we should be incredibly wary of. How do we reconcile these two facts?

Adam Tinworth
Adam Tinworth
tiktok
A young woman being watched as she uses TikTok, the Chinese flag in the background.

TikTok: should news organisations be on the platform now? Members Public

TikTok is beloved of Gen Z — but a lot less popular amongst Western governments. With a US ban looming, here’s how to rethink your strategy.

Adam Tinworth
Adam Tinworth
Social Media

The Washington Post embraces vertical video. Members Public

Vertical Video barbarism infects the Washington Post [http://digiday.com/publishers/fight-washington-post-embracing-vertical-video/] > On Monday, the Post published a minute-long vertical video about the importance of Super Tuesday, which was told with animated graphics and meant to be watched with the sound off. The video, produced by politics video editor

Adam Tinworth
Adam Tinworth
vertical video

The irresistible rise of vertical video Members Public

Maybe I am finally getting old, but this change depresses me: > According to several app makers and media companies, many of the world’s video consumers don’t seem to think vertical videos are wrong — in fact, a lot of us prefer them. There is a simple explanation for

Adam Tinworth
Adam Tinworth
vertical video