The Washington Post embraces vertical video.

Adam Tinworth
Adam Tinworth

Vertical Video barbarism infects the Washington Post

On Monday, the Post published a minute-long vertical video about the importance of Super Tuesday, which was told with animated graphics and meant to be watched with the sound off. The video, produced by politics video editor Sarah Parnass, is the latest in a series of “Know Its,” the Post’s name for its vertical video explainers.

Much as it pains me, vertical video is here to stay. It’s another consequence of the mobile shift.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.