Reach of print newspapers falling fast
Just 31% of Brits get their news from print newspapers
And that’s down from 40% a year ago. Worryingly, there’s a rise in those who don’t follow the news at all.
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Life is not a football game
And an audience is not a tribal fanbase.
The real AI Opportunity
In the rush to “keep up” with emerging technology, some publishers are missing the real opportunity
Navigating the shifting sands of audience strategy
A round-up of stories to inform your work - and a pledge to stay reverse centaur-free. Really.
The Top 10 posts on OM&HB in 2025
What caught your eye and kept you reading in 2025?