Quartz's Mia Manata on the mobile future

Adam Tinworth
Adam Tinworth

What you see often in digital media is that whenever a new platform comes on stage, news companies’ first instinct is to try and replicate whatever was working before, on that platform. But mobile is growing and changing quicker than anything that came before, so I think pretty much all predictions about the future are going to be incorrect.

Mia Mabanta, director of marketing and revenue products at Quartz

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.