When hyperlocal isn't really very local.
David Higgerson, quoted on Hold The Front Page:
Lincolnshire Live and Cornwall Live follow the same model of hyperlocal news on a county-wide platform as the recently launched Essex Live, Kent Live, Gloucestershire Live and Somerset Live.
David, I don’t think hyperlocal means what you think it means. Sites for entire counties are pretty much the opposite of hyperlocal – even if stories are “hyperlocal”. Or, in this case, “local”. It’s missing the point of a niche site for a niche community.
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