One Man & His Blog

Snapchat Discover is less discoverable

Snapchat Discover is less discoverable

Snapchat changed the layout of Discover:

Shortly after Snapchat tweaked its Stories page to move Snapchat Discover content closer to the bottom of the page — below stories posted by your friends — multiple Discover publishers saw daily viewership drop. Two Discover publishers said they noticed about a 33 percent drop in daily viewers after the change, which was made in October. Two other Discover channels also had viewership decline following the changes but said the percentages were much smaller.

Live by the platform, die by the platform.


Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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