Snapchat Discover is less discoverable

Adam Tinworth
Adam Tinworth

Snapchat changed the layout of Discover:

Shortly after Snapchat tweaked its Stories page to move Snapchat Discover content closer to the bottom of the page — below stories posted by your friends — multiple Discover publishers saw daily viewership drop. Two Discover publishers said they noticed about a 33 percent drop in daily viewers after the change, which was made in October. Two other Discover channels also had viewership decline following the changes but said the percentages were much smaller.

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Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.

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