Facebook stops exploring the Explore feed

Adam Tinworth
Adam Tinworth

Facebook has ended its experiment in splitting news and Page content off into a separate feed.

To understand if people might like two separate feeds, we started a test in October 2017 in six countries.

You gave us our answer: People don’t want two separate feeds. In surveys, people told us they were less satisfied with the posts they were seeing, and having two separate feeds didn’t actually help them connect more with friends and family.

This isn’t a surprise. The Newsfeed changes announced earlier in the month wouldn’t be needed if they were going down this route..

I’ve seen a few people celebrating this as a victory. If it is, it’s a deeply Pyrrhic one.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.