One Man & His Blog

Facebook stops exploring the Explore feed

Facebook has ended its experiment in splitting news and Page content off into a separate feed.

To understand if people might like two separate feeds, we started a test in October 2017 in six countries.

You gave us our answer: People don’t want two separate feeds. In surveys, people told us they were less satisfied with the posts they were seeing, and having two separate feeds didn’t actually help them connect more with friends and family.

This isn’t a surprise. The Newsfeed changes announced earlier in the month wouldn’t be needed if they were going down this route..

I’ve seen a few people celebrating this as a victory. If it is, it’s a deeply Pyrrhic one.

Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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