Journalism is a social process: we need to connect with our audience Paid Members Public
Building an audience is a skilful dance, combining numbers, instinct — and good, old-fashioned conversations.
Audience Engagement: two words, both matter Paid Members Public
If you're taking about audience growth in journalism, you might be forgetting a crucial, human element in the process.
The post X-battle: Threads is down, but not out Paid Members Public
The fight to capture ex-X users heats up, as Meta, the sleeping giant, wakes up and realises that it has a blue butterfly problem…
The Bluesky explosion and the Substack trap Paid Members Public
The Twitter offshoot is edging towards becoming an X replacement — and two old school web thinkers critique Substack
Bluesky is having a moment. Time to pay attention. Paid Members Public
Musk's close alignment with the new US President-elect has triggered a new exodus from X — with many communities heading for Bluesky. Will this be the tipping point for the new network?
Listening is greater than talking in journalism Paid Members Public
In the wake of the shock election news from the US, a provocation for the future of journalism.
Missing Links & Unfinished Thoughts: False Prophets and Useful Tools Paid Members Public
More gems from the published archive, looking at the problem with media innovation, and the first real meme…
Anyone know of any big stories happening today? Paid Members Public
There's got to be something. Maybe an election somewhere?