Adam Tinworth

Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.

The AI trap has closed around Apple. Don’t be next. Members Public

Apple tried to make AI a personal answer engine. It failed. It's a warning to all businesses.

Adam Tinworth
Adam Tinworth
AI

The humour and morality void at the heart of Meta Members Public

A new book is confirming every dark suspicion we had about Facebook

Adam Tinworth
Adam Tinworth
Facebook

The federated One Man & His Blog Members Public

If you haven't heard of ActivityPub yet, now might be the time to start paying attention

Adam Tinworth
Adam Tinworth
fediverse

AI: Take a guess Members Public

LLMs are, in essence, guessing machines. They work by determining what’s probably the answer. And that means they’re great for ideas — and terrible for facts.

Adam Tinworth
Adam Tinworth

Media mutatis Members Public

A new season of OM&HB is coming your way. And this might be the most interesting time to be writing about media in the two decades I've been posting here.

Adam Tinworth
Adam Tinworth

Audience Strategy: further reading (listening?) Members Public

More bonus links for my students, with a distinct MAGA world theme…

Adam Tinworth
Adam Tinworth
podcasts
A Shiba Inu dog (the DOGE dog) rests upon the White House as storm clouds gather

We are become meme Members Public

Internet culture has infected and mutated mainstream culture — and the shitposters have the reins of power. Meme journalism used to be a joke. Now it's a necessity.

Adam Tinworth
Adam Tinworth
Politics
Wifredo Fernandez, senior director for government affairs, X talking to a parliamentary select committee

Caught between a Musk and a hard place Members Public

Following the diktats of the MemeMan gets much harder under the harsh eye of parliamentary scrutiny.

Adam Tinworth
Adam Tinworth
X (Twitter)