AI
The real AI Opportunity
In the rush to “keep up” with emerging technology, some publishers are missing the real opportunity
Adam Tinworth
Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 25 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.
audience engagement
Navigating the shifting sands of audience strategy
A round-up of stories to inform your work - and a pledge to stay reverse centaur-free. Really.
The Top 10 posts on OM&HB in 2025
What caught your eye and kept you reading in 2025?
AI
AIs have no sense of humour
Face it: nobody's going to be selling prints of ChatGPT's best cartoons…
Cuttings
Cuttings: Breadth, Depth and WhatsApp
Insights into audience development, newsletter strategy, and just how much bigger than us Facebook is.
Playing the algorithm game
Can you really “cheat” the LinkedIn algorithm by hiding links in comments? Or is there something else at work?
Cuttings
Cuttings: The true face of X political influencers
Plus Meta's alleged killing of harmful research, and AI workers' worries about their own product
Getting AI in perspective
Yes, AI matters to journalism – but can we talk about other things, too, please?
Journalism
Fighting the new censorship: Emily Maitlis and Dr Ayala Panievsky
Emily Mailtlis interviews Dr Ayala Panievsky on how journalists counter the tools populist politicians use to control the narrative
Blogging
24 years later
It's my 24th anniversary as a blogger.
AI
Your Sceptical AI Reader
Somewhere between AI Boosterism and Doomerism, there's a realistic path to be navigated.
Blogging
2001: the year blogging changed the world
Yet we wouldn't realise how much for two decades