diversity
Using data to diversify your audience
How can data and AI analysis help you diversify your content, and attract new types of readers? FT Strategies think they have the answer.
publishing strategy
Why DC Thompson is putting communities at the heart of its business
Scottish publisher DC Thompson is rethinking its strategy around communities, becoming both a member of them, but also a source of expertise on them they can sell to others.
liveblogging
The future of live journalism
What does live coverage of news look like in the third decade of the 21st century? Is liveblogging past its prime?
audience strategy
Meaningful Audience Growth in the Social Age
With the perception that social and search traffic is on the slide, what should audience teams do now?
AI
Matt Monahan, Arc XP: what AI means for publishers
An insight into what AI could mean for journalism, from the CMS platform backed by Jeff Bezos and used by the Washington Post.
AI
Jon Steinberg, Future CEO, on Gen AI and revenue
The new CEO of Future on navgiating stormy economic waters, and how to use AI sensibly.
community
The next few years will be a great time for journalism innovation
With search and social media changing faster than ever before, it’s time for audience teams to get out of their comfort zone, and start experimenting.
X (Twitter)
X on the beach
Twitter is dead, and X has risen, zombie-like from its ashes. Now's the time to review your publication's commitment to the platform.
microblogging
The would-be Twitter replacements: who's winning and who's dead?
Elon Musk's takeover of Twitter prompted a raft of competitors to launch. Which ones are still surviving?