audience engagement
Forget the volume, feel the community
The abandoned audience strategy of the 2000s might be our only hope in the 2020s. Plus, TikTok's seedy underbelly is in the open.
mastodon
Adding Mastodon author attribution to Ghost
How to add the Mastodon author attribution to your single author Ghost site.
attention
Why we need new gatekeepers to counter AI slop
In less than two years, AI content is polluting search results and social networks. We need a new wave of curators to counter this.
AI
Launching the Institute for Creativity and AI
What happens when you take academics from across multiple disciplines, and let them explore the intersection of creativity and AI? We're about to find out…
Threads
How Threads got tangled
Meta's Twitter clone is struggling with engagement bait and over-zealous moderation. Meanwhile, has The Economist figured out how to attract Gen Z without TikTok?
Meta
Facebook woos the kids
And this might matter to local journalism. Plus: has The Telegraph found a buyer? And the mysteries of algospeak.
Blogging
On bloggers and journalists, 20 years on
An old debate reared its head over the weekend. Why do journalists still misunderstadn what blogging was — and is?
Threads
How many people are you?
Meta is up to its old tricks, the WordPress meltdown continues, and Shorts aren't long enough, it seems. Happy Monday!
Publishing
When digital goes shopping for print
Tortoise wants The Observer. Unherd has got The Spectator, and installed a new editor. The relationship between tradition print-era brands and digital startups has suddenly reversed.