AI
Jon Steinberg, Future CEO, on Gen AI and revenue
The new CEO of Future on navgiating stormy economic waters, and how to use AI sensibly.
community
The next few years will be a great time for journalism innovation
With search and social media changing faster than ever before, it’s time for audience teams to get out of their comfort zone, and start experimenting.
X (Twitter)
X on the beach
Twitter is dead, and X has risen, zombie-like from its ashes. Now's the time to review your publication's commitment to the platform.
microblogging
The would-be Twitter replacements: who's winning and who's dead?
Elon Musk's takeover of Twitter prompted a raft of competitors to launch. Which ones are still surviving?
SEO
The “Don’t Panic” edition
Stressed by poor Google News traffic? Scared that Apple is coming for your newsletters and AI for your job? Relax. It's not as bad as people claim…
Social Media
Threads: first impressions of Meta’s new Twitter competitor
Meta’s Twitter clone is here, and it’s surprisingly good. But most of all, it’s growing at an astonishing rate. Time to pay attention.
analytics
Sell the harder story, don’t just milk the easy one
Too many editors hide behind analytics when making bad choices on which stories to prioritise. And what's going on with the would-be Twitter replacements?
AI
Learning to live with AI
Generative AI is here to stay. So, the sooner we set some guidelines, and communicate them to the reader, the sooner we can start experimenting.