news review

News Review: Instacash, more cash less dash for Tortoise, and Substack gets into video

Six stories from around the web that will inform your audience strategy.

Politics

Cummings and goings

Two years ago, Dominic Cummings' blog went silent — at the request of the Prime Minister. Now, he's giving us insights into the workings of government again via Substack — but with an agenda.

SEO

SEO Q&A: suggested links and microsites

If someone emails asking you to add a link to your content, what should you do? And should you let a division of your company have their own website?

tl;dr newsletter

tl;dr: the return of the links

A lot’s happened since I last did a tl;dr, so expect a mix of links from over the last six weeks below — and probably for the next couple of weeks as I play catch-up. Thanks for all the great feedback about this format, by the way. It’s

OM&HB

Your favourite posts of 2021

As the old year fades into memory, and the new year is born, let's take a look back at the posts that caught your attention in 2021.

admin

Happy Holidays

A festive missive to my beloved readers.

management

What should your newsroom look like in the era of hybrid working?

Some publishers are abandoning their offices. Some are trying to force staff back to their desks. But there is a middle way that could work out better for everyone.

X (Twitter)

5 tweets worth your attention this week

Even a hellsite can produce gems worth your time.

newsletters

Substack targets the UK, and hires away Elle editor-in-chief

The VC-funded newsletter platform looks to secure writers and increase growth in the UK — its second biggest market.

Social Media

Getting tone of voice right on social media

Being able to talk like the people you want to reach is a critical audience engagement skill.

tl;dr newsletter

tl;dr #5: the catch-up edition

Apologies for missing last week. A crunch point in my working life left me little time to do anything but prepare for, deliver and follow-up courses and lectures. Things are just starting to ease off, so, without further self-flagellation, let's get on with the latest catch-up reading. (I

SEO

SEO: AMP’s days are numbered

Since 2014, publishers have felt obliged to publish Accelerated Mobile Pages to get good news search traffic. Those days may well be over.