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Publisher Newsletter Summit: Audience-Centric Newsletters Workshop resources

Downloads and further reading from our session.

Table of Contents



Useful references

Audience Canvas

‘Audience canvas’: create an audience-first strategy
Try this 45-minute audience growth method developed by Condé Nast and start turning fly-by readers into loyal followers

Network Mapping

America Amplified
Network Mapping is a tool we can use to visualize the invisible infrastructure that makes up every community. The people, organizations, and physical or digital places you identify as part of that infrastructure become your on-ramps to that community — potential partners or sources for you to reach

Asset Mapping

Newsletters: Asset Mapping
Building a newsletter from what you already have.

Session output

Next full newsletters course

Creating compelling newsletters
This four-session online course will give you the tools to create your own engaging online newsletter