brand content
Sunday Supplement: trees, mental health, Alistair Campbell and more Paid Members Public
Pour yourself a drink, find a quite corner, and enjoy this selection of interesting reading, listening and viewing from around the web.
The other impact of Covid-19 on journalism: more competition for attention Paid Members Public
Lockdown is trapping people at home, and pushing everything online. And that means a while range of organisations have suddenly become publishers.
High reach numbers: a dangerous seduction Paid Members Public
Interesting observation from Antony Mayfield [https://brilliantnoise.com/blog/indies-agencies-and-the-battle-for-branded-content/?utm_source=blog_adam_tinworth] (who is finally blogging again): > [The audience’s] antipathy to advertising in general (witness ad-blockers and the rise of ad-free streaming) may present indies with their biggest opportunities in the branded content market: they
Use branded content to establish authority, not sell Paid Members Public
Elizabeth Spiers on good branded content [https://contently.com/strategist/2016/08/11/elizabeth-spiers-reveals-youre-thinking-vr-branded-content-wrong/] : > You have written about Casper and their publication Van Winkle’s [https://contently.com/strategist/2015/06/09/mattress-co-casper-launches-new-mag-to-investigate-drugs-experimental-interrogation-and-sleep/] as an example of great branded content. What did they get right? It wasn’t meant
The problem with volume churnalism for you Paid Members Public
Om Malik on the rise of the free contributor churnalism factories [http://om.co/2016/07/24/how-publications-are-committing-harikari/]: > In an era of Medium, LinkedIn and Quora, I wonder if we need media companies to bastardize their brands, especially as it becomes increasingly obvious that all traffic doesn’t translate
Brand content the user-hostile way Paid Members Public
So, I know brand content is where it’s at right now and all, and that fashion companies are leading the way. But why on earth has Karen Millen chosen to present their’s in such an intensely user-hostile way [http://www.karenmillen.com/uncovered-magazine/content/fcp-content]?:Have these people
Responsive Content versus Directive Content Paid Members Public
[https://i2.wp.com/www.onemanandhisblog.com/content/images/2012/06/982e4886aab411e1aebc1231381b647a_7.jpg] The notion of the brand journalist has been playing on my brain again in recent days, partially because of some client work I’m doing. In particular, these two questions stand in opposition to one another:
Brand publishing: time to get gonzo Paid Members Public
[https://i0.wp.com/www.onemanandhisblog.com/content/images/2012/06/berlin-blogging.jpg] Antony Mayfield is on a bit of a blogging roll right now, possibly spurred on by the long bank holiday weekend, with some excellent posts on mental health [http://www.antonymayfield.com/2012/06/04/misfit-minds-why-mental-illnesses-and-learning-difficulties-can-be-useful/] and
