community management

An illustration representing the dance of numbers, instinct and conversation that make up audience work

Journalism is a social process: we need to connect with our audience Members Public

Building an audience is a skilful dance, combining numbers, instinct — and good, old-fashioned conversations.

Adam Tinworth
Adam Tinworth
audience engagement

Anyone know of any big stories happening today? Members Public

There's got to be something. Maybe an election somewhere?

Adam Tinworth
Adam Tinworth
comments
Good fences make good neighbours.

Collapsing Context Collapse Members Public

Mass scale social platforms were wildly profitable — but also terrible social environments for most people. We need more context in our communities.

Adam Tinworth
Adam Tinworth
community management

By-catch from the attention trawlers Members Public

While the MailOnline puts out vast nets of attention, the Telegraph is making audio agile. And what can we learn from dead podcasts?

Adam Tinworth
Adam Tinworth
attention
A friendly group of people enjoying themselves outside a pub.

As social platforms decline, publishers have an opportunity Members Public

As the dominant social platforms change, and pivot away from being networks to media destinations, publishers could step into the gap they leave.

Adam Tinworth
Adam Tinworth
community management
A group of young people having a chat over coffee.

Folks, we need to talk Members Public

The last decade has been a vast experiment proving that great conversations need simple, clear rules. Let's start applying that lesson.

Adam Tinworth
Adam Tinworth
community management

Readers Write: on comment toxicity and TikTok arguments Members Public

The important figures The Times omitted, evidence of real name toxicity and more feedback from readers

Adam Tinworth
Adam Tinworth
online communities
A troll looking sadly at a laptop

The Times tames trolls with the power of naming Members Public

The results of The Times’s experiment in enforcing real names in comments look promising, and the EU starts looking warily at TikTok.

Adam Tinworth
Adam Tinworth
community management