Future of Media Technology
From Traffic to Trust: Publishers’ response to AI
How can publishers respond to AI killing their traffic? Focus less on algorithms and more on audiences – and put community back at the heart of their journalism
audience engagement
Journalism is a social process: we need to connect with our audience
Building an audience is a skilful dance, combining numbers, instinct — and good, old-fashioned conversations.
comments
Anyone know of any big stories happening today?
There's got to be something. Maybe an election somewhere?
community management
Collapsing Context Collapse
Mass scale social platforms were wildly profitable — but also terrible social environments for most people. We need more context in our communities.
By-catch from the attention trawlers
While the MailOnline puts out vast nets of attention, the Telegraph is making audio agile. And what can we learn from dead podcasts?
community management
As social platforms decline, publishers have an opportunity
As the dominant social platforms change, and pivot away from being networks to media destinations, publishers could step into the gap they leave.
community management
Folks, we need to talk
The last decade has been a vast experiment proving that great conversations need simple, clear rules. Let's start applying that lesson.
Readers Write: on comment toxicity and TikTok arguments
The important figures The Times omitted, evidence of real name toxicity and more feedback from readers
The Times tames trolls with the power of naming
The results of The Times’s experiment in enforcing real names in comments look promising, and the EU starts looking warily at TikTok.
community management
Substack buys in community management expertise
The VC-backed newsletter firm has acquired community management consultants People & Company
comments
The need for intelligent skepticism, proved through links
Can you trust your commenters? Can you trust your transcription service? In the digital world, here be dragons…
Facebook launches new Groups tools, and Google spends lobbying money on journalism
Facebook does a good thing, and Google does something that merely looks nice. This is platform economy life.