Journalism’s return to community is necessary – but risky
“Community” and ”Audience” are not synonyms. If you want to turn the latter into the former, there are some key skills you need.
“Community” and ”Audience” are not synonyms. If you want to turn the latter into the former, there are some key skills you need.
Three fabulous podcast episodes that are well worth your time.
How can publishers respond to AI killing their traffic? Focus less on algorithms and more on audiences – and put community back at the heart of their journalism
Building an audience is a skilful dance, combining numbers, instinct — and good, old-fashioned conversations.
There's got to be something. Maybe an election somewhere?
Mass scale social platforms were wildly profitable — but also terrible social environments for most people. We need more context in our communities.
While the MailOnline puts out vast nets of attention, the Telegraph is making audio agile. And what can we learn from dead podcasts?
As the dominant social platforms change, and pivot away from being networks to media destinations, publishers could step into the gap they leave.
The last decade has been a vast experiment proving that great conversations need simple, clear rules. Let's start applying that lesson.