influence
Five influencers influencing…
On the fifth day of Christmas, my social media agency sent to me…
blogosphere
Interesting business models: Blogosphere magazine tries to Kickstart an influence platform
Blogosphere, the influencer industry magazine, is trying to kick start a relationship management platform for the influencer market. Interesting idea - but can they make it work?
blogosphere
Don't be an influencer: earn influence (a grumpy old blogger writes)
Is "influencer" really a useful catch-all term for creators on social platforms? And is there a danger in the way it's become the default label?
fake followers
A million accounts gone and a journalist suspended after fake follower exposé
Twitter wiped out over a million fake followers after an NYT report
bots
Fake Followers: the black market in cargo cult influencers
There’s a great piece of reporting from the New York Times that’s been, quite deservedly, doing the rounds for the last couple of days, exposing the seedy underbelly of the influencer economy [https://www.nytimes.com/interactive/2018/01/27/technology/100000005704904.app.html] . It’s been an
audience development
George Takei: pushing publishers' articles for (undisclosed) cash
One of the more interesting things to have emerged from the allegations of sexual harassment against actor, Star Trek alum and social media star George Takei is the fact that his social media presence (run by a team, and not him personally) is a business enterprise, being heavily supported by
creativity
Influence and power in the age of the YouTube celebrity
YouTube celebrities – like comicbookgirl19 [http://www.comicbookgirl19.com] above – are the fastest growing media stars of our age, yet a group much of the mainstream media seems utterly unaware of. There’s an interesting piece arguing that female YouTube celebrities have greater influence [http://adage.com/article/digital/female-youtube-stars-carry-clout-mainstream-celebs/301119/
hype
It's an "influencer" bubble, not a tech bubble
Beware the hype of the social media gurus [http://observer.com/2015/04/how-to-survive-the-looming-tech-bubble-ignore-the-gurus/] : > So what we have here are ignorant people (Vaynerchuk, Brogan, Kawasaki, and friends) telling big brands and agencies to dump their money into unproven platforms, or platforms with really shady metrics that they can totally
influence
Just how powerful is "influencer" marketing?
Talking of “influencers [http://www.onemanandhisblog.com/archives/2015/04/influence-yeah-right.html]“, here’s some very good questions about the use of “influencer” marketing in travel [http://www.travelblather.com/2015/03/influencer-marketing-travel-bloggers.html] : > Out of curiosity I requested the international visitor numbers to Costa Brava on either side
influence
Life in the "influencer" club
You might be an influencer - but is anyone actually influenced?
analytics
Influential or just noisy?
Given that I spent most of social media week hammering at the keyboard of my MacBook [http://www.onemanandhisblog.com/archives/2012/02/like_minds_at_social_media_week_london.html] , bashing out liveblogs for the good people at Like Minds [http://wearelikeminds.com/], I’m faintly surprised to discover
algorithms
Why I'm skeptical about Klout in one screenshot
Klout has a very strange idea of what I'm influential about…