influence
Five influencers influencing…
On the fifth day of Christmas, my social media agency sent to me…
blogosphere
Interesting business models: Blogosphere magazine tries to Kickstart an influence platform
Blogosphere, the influencer industry magazine, is trying to kick start a relationship management platform for the influencer market. Interesting idea - but can they make it work?
blogosphere
Don't be an influencer: earn influence (a grumpy old blogger writes)
Is "influencer" really a useful catch-all term for creators on social platforms? And is there a danger in the way it's become the default label?
influencers
Is the influencer bubble deflating?
Is there something rotten in the state of influence?
conde nast
Condé Nast is teaching its editors to be influencers
Fascinating detail in The Cut’s piece about influencers in the fashion world [https://pi.us8.list-manage.com/track/click?u=c55cb94811545384e689488f6&id=840a28640e&e=e23efb5788] : > Condé Nast has even begun influencer training, hoping to merge the old and new ways of doing things — to see editors
bots
Fake Followers: the black market in cargo cult influencers
There’s a great piece of reporting from the New York Times that’s been, quite deservedly, doing the rounds for the last couple of days, exposing the seedy underbelly of the influencer economy [https://www.nytimes.com/interactive/2018/01/27/technology/100000005704904.app.html] . It’s been an
audience development
George Takei: pushing publishers' articles for (undisclosed) cash
One of the more interesting things to have emerged from the allegations of sexual harassment against actor, Star Trek alum and social media star George Takei is the fact that his social media presence (run by a team, and not him personally) is a business enterprise, being heavily supported by
influencers
Let's mock Instagram influencers a bit more, shall we?
Instagram seems to be the focus of a lot of criticism right now: We seem to have fallen a long way from the ideals of transparency and authenticity that characterised the early social web, don’t we?[via PetaPixel [https://petapixel.com/2017/07/28/instagram-vs-reality-video-shows-people-lie-life-photos/] ]
influencers
The family that influences together, stays together
Videos like this make me very glad my wife is a social media refusenik.
engagement
Life in the Instagram engagement farming mines
Here’s a look at life inside the Instagram “influencer” bubble [http://behindthequest.com/instagram-created-a-monster/] — and it’s not pretty: > Unfortunately most of these brands and companies are clueless about the fact that some of these numbers they look at are incredibly inflated by the tricks and shenanigans we
Blogging
Where blogging went bad
“Bangs” (Muireann Carey-Campbell) asks Oh, Blogging, where art thou? [http://www.bangsandabun.com/2017/03/oh-blogging-art-thou/]: > I always thought of blogging as a way to give voice to the little guy (or gal, or non-gender conforming individual). We had a chance to create our own media, to be the
influence
Just how powerful is "influencer" marketing?
Talking of “influencers [http://www.onemanandhisblog.com/archives/2015/04/influence-yeah-right.html]“, here’s some very good questions about the use of “influencer” marketing in travel [http://www.travelblather.com/2015/03/influencer-marketing-travel-bloggers.html] : > Out of curiosity I requested the international visitor numbers to Costa Brava on either side