marketing
That's one way to sell a news app Paid Members Public
The Bristol Post [https://itunes.apple.com/gb/app/bristol-post/id916263586?mt=8] takes app marketing to the petrol pump…
Apple's "press" events Paid Members Public
This is the homepage of apple.com right now [http://www.apple.com/live/]: I think we can safely say that Apple has now given up any pretence that these are press events. They’re full-blown product launches, performed as much for the potential customer as the attending hacks.
Content, communities and the commercial property business Paid Members Public
Once, long ago, when the world was dark, and I was stuck living in Lewisham, I was features editor of a magazine called Estates Gazette. We wrote about the world of commercial property, and one of the things I did was commission expert comment, including some features about property marketing
No 3 on the inbound marketing hit parade Paid Members Public
I wrote the 3rd best blog post on inbound marketing [http://upcity.com/blog/2013/03/top-25-inbound-marketing-articles-of-the-week-march-1-2013/] this week. This is, frankly, a bit of a surprise, as I have no idea what inbound marketing is…
Facebook's Two Worlds Paid Members Public
Richard Stacy [http://richardstacy.com/2012/12/13/just-because-something-works-doesnt-mean-that-it-is-working/] : > I was using this point to illustrate the main theme of my presentation – namely that we now have two worlds: the world of the audience and the world of the individual […] Up until this point there has only ever been
Ramon de Leon: making people feel social media Paid Members Public
A force of nature on stage –Ramon de Leon [https://twitter.com/Ramon_DeLeon] who does social media marketing for Dominos Pizza. And I love him for never saying “engagement” – and for bringing a sleepy Le Web crowd to life with the sheer energy of his performance. Highlights: People listen,
When viral marketing eats itself Paid Members Public
Last night I tweeted this: > This is horrible beyond words – force your readers to share your content before they can read it… codecanyon.net/item/viral-loc… [http://t.co/s57tKcUS] — Adam Tinworth (@adders) November 21, 2012 [https://twitter.com/adders/status/271385189144485888] I’m not going to link to
