Apple's "press" events

Adam Tinworth
Adam Tinworth

This is the homepage of right now:

Apple's countdown

I think we can safely say that Apple has now given up any pretence that these are press events. They’re full-blown product launches, performed as much for the potential customer as the attending hacks.


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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.