Adam Tinworth
This is the homepage of apple.com right now:
I think we can safely say that Apple has now given up any pretence that these are press events. They’re full-blown product launches, performed as much for the potential customer as the attending hacks.
Apple's "press" events
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Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.