One Man & His Blog

Apple's "press" events

This is the homepage of apple.com right now:

Apple's countdown

I think we can safely say that Apple has now given up any pretence that these are press events. They’re full-blown product launches, performed as much for the potential customer as the attending hacks.


Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


Comments

Sign up or Sign in to join the conversation.