That's one way to sell a news app Paid Members Public
The Bristol Post [https://itunes.apple.com/gb/app/bristol-post/id916263586?mt=8] takes app marketing to the petrol pump…
Apple's "press" events Paid Members Public
This is the homepage of apple.com right now [http://www.apple.com/live/]: I think we can safely say that Apple has now given up any pretence that these are press events. They’re full-blown product launches, performed as much for the potential customer as the attending hacks.
Content, communities and the commercial property business Paid Members Public
Once, long ago, when the world was dark, and I was stuck living in Lewisham, I was features editor of a magazine called Estates Gazette. We wrote about the world of commercial property, and one of the things I did was commission expert comment, including some features about property marketing
Facebook's Two Worlds Paid Members Public
Richard Stacy [http://richardstacy.com/2012/12/13/just-because-something-works-doesnt-mean-that-it-is-working/] : > I was using this point to illustrate the main theme of my presentation – namely that we now have two worlds: the world of the audience and the world of the individual […] Up until this point there has only ever been a